A guest post is an excellent way to promote your business. You can reach a large audience and boost your SEO. Guest posts can also be shared on social media, boosting your search performance. It builds credibility and establishes your authority in the eyes of the audience. Listed below are some tips to boost the search performance of your guest posts.
Pitching a guest post to a blogger
When you’re pitching a guest post to a blogger for search engine optimization (SEO), you need to make sure that your pitch is professional. You need to have a strong understanding of the blog’s audience and be clear about the topic you’ll be covering. When you’re pitching, make sure to use the right approach, including relevant links, influencers, and backlinks. Also, it’s important to make sure you’re able to lock in a publish date.
The content of your guest post must be relevant and helpful to the reader. You may want to include case studies, examples, key blogging tips, or links to further reading. If possible, include free templates and quotes from industry experts. You should aim for a word count of between 800 and 3,000 words.
Creating a compelling headline
One of the best ways to get noticed by search engines is by writing a great headline. It should be specific to the topic of the post, and it should speak the language of the readers. In addition, it should offer value. A good headline should make the reader feel compelled to read more. By doing so, your content will be more likely to be shared by others and drive traffic to your site.
Depending on the platform, headlines are up against a large number of other marketing content. On Facebook and Twitter, for instance, headlines are buried in an infinite scroll of content, from the posts of your audience favorites to targeted ads designed to get their brains to buy. In addition, people have a limited attention span and are bombarded with messages every day. It’s not surprising that the average office worker only reads about 12 posts each day.
Including a link in the body
The first thing to do is research the site. Make sure it is relevant and not an outdated blog. Check its “about” page to know who owns it and what its mission is. You can also check the site’s Domain Authority and backlink profile.
When writing a guest post, make sure to include a link in the body. The reason is that it creates a more natural link. Using anchor text, or words that are hyperlinked, is also important for SEO.
Creating a compelling call-to-action sentence
The call-to-action, or CTA, is a simple invitation for the reader to take some sort of action. It can be as simple as a beautifully designed button or a compelling line of text. When it’s effective, it will seem like a natural extension of the content of the article. For example, an article on how to get more blog subscribers may include a link to more related articles or a free demo of a new product. In any case, the call-to-action must be clear and not jarring.
Finally
CTAs should be simple and direct, and should provide the reader with some insight into the product or service they’re about to buy. For example, a simple CTA could state that a person signing up for a newsletter will access the resources within the newsletter and will become part of a growing community of 299,000 readers. A CTA can also contain information about the business’s phone number and turnaround time.
