Gone are the days when a brokerage firm needed just to enter the Forex market to be successful. Because of the intense rivalry, tens of fresh entrants abandon the sector entirely. Don’t blame the market — Forex continues to bring up new opportunities for company owners. It all boils down to the strategy a business owner takes.
Forex CRM software is one of the most important components of brokerage firms, but business owners usually misjudge its importance. With so many companies offering such a system, it’s difficult work to integrate a solution that fully fits your expectations and company objectives.
What is the function of such a system? CRM stands for “Customer Relationship Management.” In the Forex market, the scope of the solution’s duty is broader. Usually it includes a trader’s room, a back-office, and a customer portal.
High-quality CRM solutions recommend trader clustering, a large network of reports, automation of internal procedures, staff optimization, multiple access levels, and other features.
Brokers are continually influenced by hesitations when it comes to their brokerage firms, seeking for a solution to scale their brokerage company. Dive into some pointers to learn how to select the best Forex CRM solutions.
#1. Begin with customizing and branding.
When younger brokerage firms enter the Forex market, one of the most important fundamentals is reputation. Traders should have faith in and respect for your organization.
Reliable companies give the most extensive customisation and branding according to your business style.
B2Core, for example, allows business users to activate or deactivate widgets to tailor the system’s functionality to their own needs.
#2. There is no such thing as too many external integrations.
A high-quality CRM system is the major benchmark indication for brokers; external interfaces, on the other hand, increase the solution’s capability.
B2Core, built by B2Broker, a well-known provider of liquidity and technology, has a diverse set of integrations. Connect your brokerage firm to up to 80 payment providers, various ticket systems, and KYC providers to improve its efficiency and convenience for traders.
External integrations improve the efficiency of your team as well. B2Core maintains the Sum-Sub solution for KYC verification — all processes take place on the provider’s side, thus no lawyers are required.
#3. The highest level of security is always appreciated.
When it comes to security precautions, new traders are typically paranoid: the more security alternatives there are, the better.
CRM systems include certain features by default – for example, B2Core supports Google and Nexmo two-factor authentication tools, and brokers may incorporate any additional bespoke security tools to best safeguard traders’ accounts.
#4. Referral programs demonstrate your accomplishments.
At the start of a broker’s career, organizations are all about attracting traders and keeping them loyal. Meanwhile, the route to progress constantly contains new chances, and introducing brokers is one of the indicators that your organization is successful.
Referral programs are difficult to handle, but high-level CRMs have complete control over the process. The software maintains your invoicing and prizes, allowing brokers to set up a multi-tiered referral network.
#5: The significance of recent trends
Forex CRMs are primarily intended for brokerage firms that allow traders to purchase and sell fiat currencies; nevertheless, the sector is undergoing some significant changes.
The digital asset market has grown to the point that financial institutions can no longer ignore it. Brokers provide the ability to access cryptocurrencies, allowing access to some of the most valuable digital assets.
CRM solutions must be designed with innovation in mind. B2Core supports both fiat and cryptocurrency wallets and provides businesses with built-in exchangers. This is why the solution appears to be ideal for both FX and cryptocurrency dealers.
Take note that a Forex CRM system is one of the most crucial components that might have an impact on your brokerage firm. Take your time comparing different packages and terms.
B2Core is a three-package offering that comes in three varieties: Standard, Advanced, and Enterprise, allowing business owners to choose exactly what they require. The solution grants access to the key functions, enables many external integrations, and allows the most extensive customization in order to conquer the new highs of the FX market.